This Privacy Policy explains how eRIDEJUNCTION.COM (referred to in this policy as “eRIDEJUNCTION”, “we” or “us”) will use your personal data through the course of providing our services and products to you and it informs you about your privacy rights and how the law protects you.
Your privacy is very important to us and we take responsibility for the personal data that we collect and hold about you. We’ll protect your personal data and only use it for the purpose that we collected it for. We are committed to protecting your personal data and we will always treat your personal data in an appropriate manner and in accordance with relevant data protection laws.
The purpose of this Privacy Policy is to help you understand how we collect, use and protect your personal data so that you can decide if you feel comfortable with us processing it. Our Privacy Policy is provided in a layered format so you can click through to the specific areas.
eRIDEJUNCTION is the controller of any personal data that is collected through our website and the provision of our products and services to you. We are responsible for the personal data that we collect about you.
If you have any questions regarding our use of your personal data or relating to this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details below:
If you have a complaint about the way we (eRIDEJUNCTION) have used your personal data, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).
However, we appreciate the opportunity to address your concerns directly before you contact the ICO. Please reach out to us using the contact details above, and we will do our best to resolve your issue.
We will keep this Privacy Policy updated and inform you of any significant changes to how we process your personal data. We may update this policy occasionally to reflect changes in our practices, operational, legal, or regulatory requirements.
Key points to remember:
This Privacy Policy was last updated on 15 Febuary 2024. Historic versions can be obtained by contacting us using the details above.
It’s important that the personal data we hold about you is accurate and up-to-date. Please let us know if your information changes during your interaction with eRIDEJUNCTION. You can easily update your details using contact information above.
Our website may include links to third-party websites and other applications. It’s important to remember that once you leave our website or are redirected to one of these third-party platforms, eRIDEJUNCTION is no longer responsible for your privacy. These third-party sites have their own privacy policies, and we encourage you to read them carefully before interacting with them. We have no control over how they collect, use, or share your personal information.
Personal Information:
Personal data refers to any information that can identify you as an individual. This includes things like:
Aggregated Data:
We also collect anonymized data that doesn’t directly identify you. This may include:
Important Notes:
Transparency and Control:
We believe in transparency and providing you control over your information. If you have any questions or concerns about the data we collect and use, please don’t hesitate to contact us.
We collect your personal information throughout your journey with eRIDEJUNCTION, and how we use it depends on the specifics.
Here’s how we gather data:
Direct Interactions:
Automated Technologies:
Third-Party Sources:
Important Note:
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel your order or service you have requested but we will notify you if this is the case at the time.
Data protection laws dictate how we can use your information, and we only do so with a valid legal basis. Here are the main reasons we collect and use your personal data:
We’re committed to using your data responsibly and lawfully. If you have any questions about this, please don’t hesitate to ask!
Purpose/Activity | Data Type | Legal Basis |
---|---|---|
Create Account | Identity, Contact, Profile, Marketing & Communications | Contract Performance |
Manage Account | Identity, Contact, Profile, Marketing & Communications | Contract Performance & Legitimate Interest (maintain records, develop relationship) |
Purchases | Identity, Contact, Financial, Transaction | Contract Performance, Legal Obligation, & Legitimate Interest (debt recovery) |
Deliver Products | Identity, Contact | Contract Performance, Legal Obligation, & Legitimate Interest (maintain records, develop relationship) |
Refunds/Returns/Recalls | Identity, Contact, Financial, Transaction | Contract Performance, Legal Obligation, & Legitimate Interest (maintain records, develop relationship) |
Prize Draws/Competitions/Events | Identity, Contact, Profile, Usage, Marketing & Communications | Consent & Legitimate Interest (customer engagement, product/service development) |
Feedback | Identity, Contact, Profile, Usage, Marketing & Communications | Legitimate Interest (product/service development, business growth) |
Research & Analysis | Identity, Contact, Financial, Transaction, Profile, Technical, Usage | Legitimate Interest (service improvement, customer segmentation, website updates, business development, marketing strategy) |
Administering & Protecting Business | Identity, Contact, Profile, Technical, Usage | Legitimate Interest (business operations, IT services, network security, fraud prevention, restructuring) & Legal Obligation |
Promoting Our Business | Identity, Contact, Marketing & Communications, Profile, Aggregated Data | Consent & Legitimate Interest (business development, customer understanding, marketing strategy) |
Important Note:
If we use your data for multiple purposes, we rely on the most appropriate legal basis for each specific activity. If you have any questions about the specific legal basis we use for processing your data, please don’t hesitate to contact us.
We only use your personal information for the reasons we originally collected it. However, there are some exceptions:
Remember, we prioritize your privacy and only use your data responsibly and complay with the law. If you have any questions, please don’t hesitate to reach out!
At eRIDEJUNCTION, we respect your right to control how we use your personal data, particularly for marketing purposes. We offer a positive opt-in system for receiving marketing materials, ensuring you’re only contacted about things you’re interested in.
How it Works:
Opting Out:
It’s easy to change your mind! You can opt out of receiving marketing messages at any time through the following options:
Important Note:
Opting out of marketing communications does not affect personal data used for:
We value your privacy and strive to use your data responsibly and transparently. If you have any questions about our marketing practices or how to manage your preferences, please don’t hesitate to contact us.
We use online advertising to reach potential customers and keep you informed about our offerings. However, we understand you may prefer not to see targeted ads. Here’s how to opt out:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Clicking these links will take you to the respective platforms’ settings pages, where you can manage your preferences for seeing personalized ads, including those from eRIDEJUNCTION.COM.
Remember, even if you opt out of targeted advertising, you may still see ads from us or other companies. These ads might be based on things like the websites you visit or your general location.
We respect your privacy and want you to be in control of your online experience. If you have any questions about our advertising practices, please don’t hesitate to contact us.
At eRIDEJUNCTION, we treat your personal information with the utmost confidentiality and adhere strictly to data protection laws. We never sell your data to third parties.
However, to deliver our services and products effectively, we sometimes collaborate with reputable service providers in areas like IT, legal advice, payment processing, website hosting, and data storage.
Rest assured:
Transparency matters:
While we can’t list all collaborators here, we have provided some key service providers below. We encourage you to review their privacy policies to fully understand their data practices. Remember, many of these providers involve additional third-party partners themselves, all focused on giving you a seamless shopping experience.
Hosting our online store:
Processing payments
– Stripe. Paypal and SumUp – Where you choose a direct payment gateway to complete your purchase, then our payment processig platform mentioned above will store your credit card data and purchase transaction data only for as long as is necessary to complete the purchase transaction (see Terms and Privacy Statement above for further detail);
Using Klarna’s Payment Options: Sharing Your Information
To offer you Klarna’s flexible payment solutions, we share some of your personal details with them when you select Klarna at checkout. This information helps Klarna assess your eligibility and personalize payment options tailored to your situation. It’s important to be aware of this data sharing and understand how Klarna handles your information. We recommend thoroughly reviewing Klarna’s Privacy Policy: for details on their data practices.
Here are some key points to remember:
Customer Relationship Management: Keeping You Connected
We utilize WhatsApp and Circleloop phone system to manage all customer inquiries you send our way. Your queries, along with relevant details, will be stored within WhatsApp chats for record-keeping purposes, adhering to our defined data retention policy. This ensures we can efficiently assist you with future questions or concerns.
While your information is secure within WhatsApp, we encourage you to review their Privacy Policy for a deeper understanding of their data practices.
Remember, clear and open communication is crucial to us. Feel free to reach out through WhatsApp or another preferred method if you have any questions or require further assistance!
Delivering Your Orders Smoothly: Our Delivery Partners
To ensure your scooter and other purchases reach you safely and swiftly, we collaborate with trusted delivery providers: FedEx, Parcelforce, Royal Mail, Evri and others.
To facilitate this process, we share some of your order details with them, such as:
We encourage you to review the privacy policies of our delivery partners to understand how they handle your information
Rest assured, we only share the information necessary for delivery purposes and prioritize the secure handling of your data. If you have any questions or concerns, please don’t hesitate to contact us.
While we strive to keep your personal data confidential, there are rare situations where sharing may be necessary:
1. Legal Requirements: If a court order or law enforcement agency requires your data, we must comply.
2. Crime Prevention and Detection: We may share data with relevant authorities to aid in preventing or investigating criminal activity.
3. Legal Proceedings: We may disclose data for legal purposes, such as seeking legal advice or defending our rights.
4. Protecting Your Well-being: In emergencies, we may share your data with medical professionals to ensure your safety.
5. Business Transactions: If we sell, merge, or acquire parts of our business, your data may be transferred to the new entity.
Transparency and Control:
We understand that sharing your data can be concerning. We only do so when legally required or essential for the reasons mentioned above. We also strive to share only the minimum necessary information and remain transparent about our data practices.
If you have any questions or concerns about how we handle your personal data, please don’t hesitate to contact us.
In some cases, to fulfill your service requests, we may need to transfer your personal data outside the European Economic Area (EEA). These countries may not have the same data protection standards as the UK. Rest assured, we take steps to ensure your data remains protected even when travelling across borders.
Safeguarding Your Information:
Before transferring data outside the EEA, we implement robust safeguards to guarantee similar levels of protection as required by UK data protection laws. These safeguards include:
Transparency and Information:
We understand your concerns about international data transfers. If you’d like more details about the specific safeguards we utilize for a particular transfer, please don’t hesitate to contact us. We value your privacy and strive for transparency in handling your information.
Remember, your data is protected regardless of its location. We remain committed to responsible data practices and upholding your privacy rights, both within and beyond the EEA.
Protecting your personal information is our top priority. We’ve implemented robust security measures to safeguard your data from:
Beyond internal measures:
Transparency and trust:
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Electric Scooters are not to be used on footpaths, cycle lanes or roads in the UK. It is the complete responsibility of the customer to ensure that you operate your e-scooter within all country and local laws. The customer assumes all liability and risk associated with the use of electric scooter products and holds Streamline Trading Limited and owners free from any liability caused by their use.
eRidejunction is the trading name of Streamline Trading Limited. Unit 52 Bizspace Business Park, Tyseley, Birmingham, B11 2AL Company number 12547726