Privacy Policy

PRIVACY POLICY:

This Privacy Policy explains how eRIDEJUNCTION.COM (referred to in this policy as “eRIDEJUNCTION”, “we” or “us”) will use your personal data through the course of providing our services and products to you and it informs you about your privacy rights and how the law protects you.

Your privacy is very important to us and we take responsibility for the personal data that we collect and hold about you. We’ll protect your personal data and only use it for the purpose that we collected it for. We are committed to protecting your personal data and we will always treat your personal data in an appropriate manner and in accordance with relevant data protection laws.

The purpose of this Privacy Policy is to help you understand how we collect, use and protect your personal data so that you can decide if you feel comfortable with us processing it. Our Privacy Policy is provided in a layered format so you can click through to the specific areas.

Important Information and Who We Are

Email: privacy@eridejunction.com
Post: eRIDEJUNCTION.COM, Unit 52, 174 Kings Road, Tyseley, Birmingham, B11 2AL, UK

Lodging a Complaint

Changes to our Privacy Policy

We will keep this Privacy Policy updated and inform you of any significant changes to how we process your personal data. We may update this policy occasionally to reflect changes in our practices, operational, legal, or regulatory requirements.

Key points to remember:

We will update the date of this policy on this page whenever it’s modified.
Any revised policy will apply only to data collected after the new version is implemented.
We encourage you to review this policy regularly before making a purchase to stay informed about any updates.

This Privacy Policy was last updated on 15 Febuary 2024. Historic versions can be obtained by contacting us using the details above.

Keeping us updated about you

It’s important that the personal data we hold about you is accurate and up-to-date. Please let us know if your information changes during your interaction with eRIDEJUNCTION. You can easily update your details using contact information above.

Third-Party Links and Applications

Our website may include links to third-party websites and other applications. It’s important to remember that once you leave our website or are redirected to one of these third-party platforms, eRIDEJUNCTION is no longer responsible for your privacy. These third-party sites have their own privacy policies, and we encourage you to read them carefully before interacting with them. We have no control over how they collect, use, or share your personal information.

What Data We Collect and Use?

Personal Information:

Personal data refers to any information that can identify you as an individual. This includes things like:

Identity: First and last name
Contact: Delivery address, billing address, email address, phone number
Financial: Partial payment card details (not full numbers)
Transactions: Details about your purchases and services used
Technical: IP address, browser information, device details, and usage patterns
Profile: Username, password, preferences, interests, feedback
Marketing: Preferences for receiving marketing communications

Aggregated Data:

We also collect anonymized data that doesn’t directly identify you. This may include:

Statistical or demographic information derived from your personal data
Usage data aggregated to understand user behavior on our website and services

Important Notes:

We do not collect sensitive information like race, ethnicity, religion, sexual orientation, health data, or criminal records.
We are not responsible for any personal data you choose to share on our website that falls under these categories.
Our website is not intended for children under 16, and we do not knowingly collect their data.

Transparency and Control:

We believe in transparency and providing you control over your information. If you have any questions or concerns about the data we collect and use, please don’t hesitate to contact us.

How We Collect Your Personal Data

We collect your personal information throughout your journey with eRIDEJUNCTION, and how we use it depends on the specifics.

Here’s how we gather data:

Direct Interactions:

Account Creation: When you set up an account, fill the paper or digital form, we collect your identity, contact, profile, and marketing communication data.
Website Interactions: Using the website, live chat, submitting information, booking an appointment, collection or requesting marketing materials triggers collection of relevant data.
Purchases and Returns: We collect transaction data when you purchase or return products/services.
Events and Feedback: Attending events, providing feedback, or making complaints generates related data.
Contacting Us: Reaching out via phone, email, SMS, Google Business Message, WhatsApp, or post generates contact and query-related data.

Automated Technologies:

Cookies: These files stored on your device help us recognize your preferences and browsing habits. See our cookie policy for details.
Log Files: These track actions on our website, like IP address, browser type, and timestamps.
Web Beacons and Tags/Pixels: These tiny files record information about your browsing activity.

Third-Party Sources:

Analytics Providers: Services like Google Analytics provide technical and usage data from your website interactions.
Other Sellers: When you purchase through a third-party site, we might collect limited data necessary to fulfill your order.

Important Note:

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel your order or service you have requested but we will notify you if this is the case at the time.

Why We Collect Your Personal Data

Data protection laws dictate how we can use your information, and we only do so with a valid legal basis. Here are the main reasons we collect and use your personal data:

Fulfilling Contracts: When you purchase a product or service from us, we use your data to process your order, deliver your items, and complete the transaction.
Legal Obligations: We might need to use your data to comply with laws or regulations, such as tax or financial reporting requirements.
Legitimate Interests: Sometimes, we use your data for our own legitimate business interests, like improving our products and services or preventing fraud. However, we always balance these interests against your privacy rights and ensure they don’t override them.
Your Consent: For specific purposes, like sending marketing emails, we rely on your explicit consent. You can withdraw this consent at any time by contacting us using the information above.

We’re committed to using your data responsibly and lawfully. If you have any questions about this, please don’t hesitate to ask!

Purposes for which we will use your personal data

Purpose/Activity	Data Type	Legal Basis
Create Account	Identity, Contact, Profile, Marketing & Communications	Contract Performance
Manage Account	Identity, Contact, Profile, Marketing & Communications	Contract Performance & Legitimate Interest (maintain records, develop relationship)
Purchases	Identity, Contact, Financial, Transaction	Contract Performance, Legal Obligation, & Legitimate Interest (debt recovery)
Deliver Products	Identity, Contact	Contract Performance, Legal Obligation, & Legitimate Interest (maintain records, develop relationship)
Refunds/Returns/Recalls	Identity, Contact, Financial, Transaction	Contract Performance, Legal Obligation, & Legitimate Interest (maintain records, develop relationship)
Prize Draws/Competitions/Events	Identity, Contact, Profile, Usage, Marketing & Communications	Consent & Legitimate Interest (customer engagement, product/service development)
Feedback	Identity, Contact, Profile, Usage, Marketing & Communications	Legitimate Interest (product/service development, business growth)
Research & Analysis	Identity, Contact, Financial, Transaction, Profile, Technical, Usage	Legitimate Interest (service improvement, customer segmentation, website updates, business development, marketing strategy)
Administering & Protecting Business	Identity, Contact, Profile, Technical, Usage	Legitimate Interest (business operations, IT services, network security, fraud prevention, restructuring) & Legal Obligation
Promoting Our Business	Identity, Contact, Marketing & Communications, Profile, Aggregated Data	Consent & Legitimate Interest (business development, customer understanding, marketing strategy)

Important Note:

If we use your data for multiple purposes, we rely on the most appropriate legal basis for each specific activity. If you have any questions about the specific legal basis we use for processing your data, please don’t hesitate to contact us.

Change of purpose

We only use your personal information for the reasons we originally collected it. However, there are some exceptions:

Compatible Purpose: If we need to use your data for a different reason that’s closely related to the original purpose, we can do so without your consent. If you’re unsure if a new purpose is compatible, please contact us for clarification.
Unrelated Purpose: If we need to use your data for a completely different purpose, we will explain the legal basis allowing this and notify you beforehand.
Legal Requirements: Occasionally, we may need to process your data without your knowledge or consent to comply with legal obligations.

Remember, we prioritize your privacy and only use your data responsibly and complay with the law. If you have any questions, please don’t hesitate to reach out!

Opting In and Out of Marketing Communications: Your Choice

At eRIDEJUNCTION, we respect your right to control how we use your personal data, particularly for marketing purposes. We offer a positive opt-in system for receiving marketing materials, ensuring you’re only contacted about things you’re interested in.

How it Works:

When you visit our website or make a purchase, you’ll see an option to opt-in to receive marketing materials. This allows us to keep you informed about new products, special offers, and other relevant updates.
If you choose to opt-in, we’ll use your personal data (identity, contact, technical, usage, profile, and aggregated data) to personalize your marketing experience and recommend products or services that might interest you.

Opting Out:

It’s easy to change your mind! You can opt out of receiving marketing messages at any time through the following options:

Account Settings: Update your preferences directly within your eRIDEJUNCTION account.
Unsubscribe Link: Click the “unsubscribe” link found at the bottom of any marketing email you receive from us.
Contact Us: Use our contact information below to directly express your desire to opt out.

Important Note:

Opting out of marketing communications does not affect personal data used for:

Fulfilling product or service purchases.
Providing warranties or registration information.
Sending essential service or product-related communications.

We value your privacy and strive to use your data responsibly and transparently. If you have any questions about our marketing practices or how to manage your preferences, please don’t hesitate to contact us.

Seeing Our Ads Online? You Have Choices!

We use online advertising to reach potential customers and keep you informed about our offerings. However, we understand you may prefer not to see targeted ads. Here’s how to opt out:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Clicking these links will take you to the respective platforms’ settings pages, where you can manage your preferences for seeing personalized ads, including those from eRIDEJUNCTION.COM.

Remember, even if you opt out of targeted advertising, you may still see ads from us or other companies. These ads might be based on things like the websites you visit or your general location.

We respect your privacy and want you to be in control of your online experience. If you have any questions about our advertising practices, please don’t hesitate to contact us.

Your Personal Data: Secured and Confidential

At eRIDEJUNCTION, we treat your personal information with the utmost confidentiality and adhere strictly to data protection laws. We never sell your data to third parties.

However, to deliver our services and products effectively, we sometimes collaborate with reputable service providers in areas like IT, legal advice, payment processing, website hosting, and data storage.

Rest assured:

These partners operate under the same high standards as eRIDEJUNCTION and only collect, use, and disclose your data strictly for fulfilling our services to you.
We demand they uphold data security, respecting your privacy and treating your information responsibly.
They are prohibited from using your data for their own purposes and must process it strictly according to our guidelines.
We meticulously vet these partners and monitor their performance (including their subcontractors) to ensure ongoing data security.

Transparency matters:

While we can’t list all collaborators here, we have provided some key service providers below. We encourage you to review their privacy policies to fully understand their data practices. Remember, many of these providers involve additional third-party partners themselves, all focused on giving you a seamless shopping experience.

Hosting our online store:

IONOS – Our online store is hosted by IONOS. We recommend reviewing IONOS’s Terms of Service and Privacy Policy for more information.

Processing payments

– Stripe. Paypal and SumUp – Where you choose a direct payment gateway to complete your purchase, then our payment processig platform mentioned above will store your credit card data and purchase transaction data only for as long as is necessary to complete the purchase transaction (see Terms and Privacy Statement above for further detail);

Using Klarna’s Payment Options: Sharing Your Information

To offer you Klarna’s flexible payment solutions, we share some of your personal details with them when you select Klarna at checkout. This information helps Klarna assess your eligibility and personalize payment options tailored to your situation. It’s important to be aware of this data sharing and understand how Klarna handles your information. We recommend thoroughly reviewing Klarna’s Privacy Policy: for details on their data practices.

Here are some key points to remember:

The information we share with Klarna may include your contact details, order details, and financial information relevant to your payment request.
Klarna uses this information to conduct credit checks and determine your eligibility for their payment options.
They tailor your payment options based on your financial situation and preferences.
By choosing Klarna, you consent to this data sharing and agree to abide by Klarna’s privacy policy.

Customer Relationship Management: Keeping You Connected

We utilize WhatsApp and Circleloop phone system to manage all customer inquiries you send our way. Your queries, along with relevant details, will be stored within WhatsApp chats for record-keeping purposes, adhering to our defined data retention policy. This ensures we can efficiently assist you with future questions or concerns.

While your information is secure within WhatsApp, we encourage you to review their Privacy Policy for a deeper understanding of their data practices.

Remember, clear and open communication is crucial to us. Feel free to reach out through WhatsApp or another preferred method if you have any questions or require further assistance!

Delivering Your Orders Smoothly: Our Delivery Partners

To ensure your scooter and other purchases reach you safely and swiftly, we collaborate with trusted delivery providers: FedEx, Parcelforce, Royal Mail, Evri and others.

To facilitate this process, we share some of your order details with them, such as:

Your name and delivery address
Order contents and weight
Tracking information

We encourage you to review the privacy policies of our delivery partners to understand how they handle your information

Rest assured, we only share the information necessary for delivery purposes and prioritize the secure handling of your data. If you have any questions or concerns, please don’t hesitate to contact us.

Sharing Your Personal Data: When and Why

While we strive to keep your personal data confidential, there are rare situations where sharing may be necessary:

1. Legal Requirements: If a court order or law enforcement agency requires your data, we must comply.

2. Crime Prevention and Detection: We may share data with relevant authorities to aid in preventing or investigating criminal activity.

3. Legal Proceedings: We may disclose data for legal purposes, such as seeking legal advice or defending our rights.

4. Protecting Your Well-being: In emergencies, we may share your data with medical professionals to ensure your safety.

5. Business Transactions: If we sell, merge, or acquire parts of our business, your data may be transferred to the new entity.

Transparency and Control:

We understand that sharing your data can be concerning. We only do so when legally required or essential for the reasons mentioned above. We also strive to share only the minimum necessary information and remain transparent about our data practices.

If you have any questions or concerns about how we handle your personal data, please don’t hesitate to contact us.

Transfer Outside EEA

In some cases, to fulfill your service requests, we may need to transfer your personal data outside the European Economic Area (EEA). These countries may not have the same data protection standards as the UK. Rest assured, we take steps to ensure your data remains protected even when travelling across borders.

Safeguarding Your Information:

Before transferring data outside the EEA, we implement robust safeguards to guarantee similar levels of protection as required by UK data protection laws. These safeguards include:

Transferring to Approved Countries: We prioritize sending data to countries deemed “adequate” for data protection by the European Commission.
Contractual Protections: We utilize specific, EC-approved contracts that grant your data strong protection, mirroring European standards.
Privacy Shield: For transfers to US-based providers, we may rely on the Privacy Shield, a framework ensuring comparable data protection between Europe and the US.

Transparency and Information:

We understand your concerns about international data transfers. If you’d like more details about the specific safeguards we utilize for a particular transfer, please don’t hesitate to contact us. We value your privacy and strive for transparency in handling your information.

Remember, your data is protected regardless of its location. We remain committed to responsible data practices and upholding your privacy rights, both within and beyond the EEA.

Your Data Security: Our Top Priority

Protecting your personal information is our top priority. We’ve implemented robust security measures to safeguard your data from:

Accidental loss: We have secure storage and backup systems in place to minimise the risk of data loss.
Unauthorised access: We restrict access to your data to authorised personnel who have a legitimate business need to know. Stringent access controls and security protocols further protect your information.
Misuse or alteration: We have clear policies and procedures in place to ensure your data is only used for its intended purposes and protected from unauthorised modifications.
Disclosure: We carefully control who has access to your data and limit disclosure to situations where it’s legally required or necessary to deliver our services.

Beyond internal measures:

Third-party partners: We choose trusted partners with strong security practices and require them to uphold strict data confidentiality standards.
Regular reviews: We continuously evaluate and update our security measures to adapt to evolving threats and best practices.

Transparency and trust:

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Privacy Policy

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