Privacy policy
Privacy & Cookie Policy
We’ve written this policy in plain English. We want you to understand what data we collect, why we collect it, and what your rights are — not just tick a legal box. If you have any questions at any point, email us at privacy@eridejunction.com and we’ll do our best to help.
1. Who We Are
eRIDEJUNCTION is the trading name of Streamline Trading Limited, a company registered in England and Wales (Company No. 12547726). We are the data controller for personal data collected through this website and our Repair Service Centre. This means we decide how and why your personal data is used.
ICO Registration: We are in the process of registering with the Information Commissioner’s Office (ICO) as required under UK GDPR. Our registration number will be published here once confirmed.
This policy covers:
- Customers based in the United Kingdom — governed by UK GDPR and the Data Protection Act 2018
- Customers based in the European Union — governed by EU GDPR (Regulation 2016/679)
Both regimes are substantially similar. Where there are differences relevant to you, we note them clearly.
2. What Data We Collect
2.1 Data You Give Us Directly
When you place an order, create an account, book a repair, contact us, or sign up for marketing, we may collect:
- Full name
- Delivery and billing address
- Email address
- Phone number
- Payment information (processed securely — we do not store full card details)
- Details of your order or service booking
- Communications you send us (email, WhatsApp, social media messages)
- Any other information you voluntarily provide
2.2 Data We Collect Automatically
When you visit our website, we automatically collect:
- IP address and approximate location
- Browser type and version
- Device type and operating system
- Pages visited, time spent, and clickstream data
- Referring website or search term
- Products viewed, searched for, or added to your basket
This data is collected using cookies and similar tracking technologies. See Section 9 — Cookies for full details.
2.3 Data We Receive From Third Parties
We may receive data about you from:
- Payment processors (Shopify Payments, PayPal, Klarna) — transaction confirmation and fraud screening data
- Social media platforms (Facebook, TikTok) — if you interact with our ads or pages
- Google — analytics and advertising data
- Omnisend — email marketing engagement data
3. How We Use Your Data and Our Legal Basis
Under UK and EU GDPR, we must have a lawful basis for processing your personal data. The table below sets out what we use your data for and why we are legally entitled to do so.
| Purpose | Data used | Legal basis |
|---|---|---|
| Processing and fulfilling your order | Name, address, email, phone, payment data | Contract — necessary to fulfil your purchase |
| Sending order confirmations and dispatch notifications | Name, email, order details | Contract — necessary to fulfil your purchase |
| Processing returns, refunds, and warranty claims | Name, address, email, order details | Contract — necessary to fulfil your purchase |
| Managing repair bookings and job updates | Name, contact details, vehicle details | Contract — necessary to provide the repair service |
| Maintaining financial and transaction records | Name, address, order and payment data | Legal obligation — HMRC requires us to retain records for 7 years |
| Fraud prevention and security | IP address, payment data, order patterns | Legitimate interests — protecting our business and customers |
| Improving our website and customer experience | Browsing and usage data, analytics | Legitimate interests — understanding how our site is used |
| Sending you marketing emails and offers | Name, email address | Consent — only if you have opted in |
| Serving targeted ads on Google, Facebook, and TikTok | Cookie and browsing data | Consent — only where you have accepted marketing cookies |
| Responding to your enquiries and complaints | Name, contact details, correspondence | Legitimate interests — handling customer service effectively |
| Complying with legal obligations | Any data required by law | Legal obligation |
A note on legitimate interests: Where we rely on legitimate interests as our legal basis, we have assessed that our interests do not override your rights and freedoms. You have the right to object to this processing — see Section 7.
4. Who We Share Your Data With
We do not sell your personal data. We share it only where necessary to operate our business, as follows:
4.1 Payment Processors
Your payment details are processed securely by our payment providers. We do not store your full card details.
- Shopify Payments (Stripe) — card processing
- PayPal — PayPal payments
- Klarna — buy now, pay later services
Each provider has its own privacy policy. We recommend reviewing them if you want to understand how they handle your payment data.
4.2 Shopify
Our website is built on Shopify. Shopify processes order, customer, and browsing data on our behalf as our technology platform. Shopify is certified to industry security standards. See Shopify’s Privacy Policy at shopify.com/legal/privacy.
4.3 Delivery and Fulfilment Partners
We share your name, delivery address, phone number, and order details with our delivery carriers and fulfilment partners — including DPD, FedEx, BJS, Royal Mail, and Evri — to fulfil your order. For certain products fulfilled directly by our authorised supply partners, your name, delivery address, and contact number are shared with the relevant supply partner and their nominated carrier solely for the purpose of completing your delivery.
4.4 Email Marketing — Omnisend
If you have opted in to marketing, your first name and email address are stored and processed by Omnisend, our email marketing platform. Omnisend will not use your data for its own marketing purposes. You can unsubscribe at any time using the link in any email we send you.
4.5 Analytics and Advertising
We use the following tools to understand how our website is used and to show you relevant advertising:
- Google Analytics — website usage analytics
- Google Ads — paid search advertising
- Facebook (Meta) Pixel — social media advertising and retargeting
- TikTok Pixel — social media advertising and retargeting
These tools use cookies to collect data about your browsing behaviour. This only applies where you have consented to marketing cookies. See Section 9 for how to manage your cookie preferences.
4.6 WhatsApp
If you contact us via WhatsApp, your messages and phone number are processed by WhatsApp (Meta). We use WhatsApp for customer service only and do not use it to send unsolicited marketing messages.
4.7 Legal and Regulatory Disclosure
We may share your data with law enforcement, regulatory bodies, or other third parties where required by law, court order, or to protect the rights, property, or safety of eRIDEJUNCTION, our customers, or others.
4.8 Business Transfer
In the event that eRIDEJUNCTION or Streamline Trading Limited is sold, merged, or its assets transferred, your personal data may be transferred to the new owner as part of that transaction. You will be notified if this occurs.
5. International Data Transfers
UK Customers
Your data is primarily stored and processed within the UK and the European Economic Area (EEA). Where data is transferred outside the UK — for example, to Shopify’s servers or advertising platforms based in the United States — those transfers are covered by appropriate safeguards including Standard Contractual Clauses (SCCs) or the UK’s International Data Transfer Agreement (IDTA).
EU Customers
Your data is processed in compliance with EU GDPR. Transfers outside the EEA are subject to Standard Contractual Clauses or other approved transfer mechanisms as required by EU law.
6. How Long We Keep Your Data
We only keep your personal data for as long as necessary for the purpose it was collected, or as required by law.
| Data type | Retention period | Reason |
|---|---|---|
| Order and transaction records | 7 years from date of transaction | HMRC legal requirement |
| Customer account data | Duration of account + 2 years after last activity | Legitimate interests — customer service and warranty support |
| Repair service records | 3 years from date of repair | Warranty support and dispute resolution |
| Marketing consent and email data | Until you unsubscribe or withdraw consent | Consent-based — deleted on request |
| Browsing and analytics data | Up to 26 months | Standard analytics retention |
| Correspondence (email, WhatsApp) | 2 years from last contact | Legitimate interests — customer service records |
When data is no longer required, we securely delete or anonymise it.
7. Your Rights
Under UK GDPR and EU GDPR, you have the following rights regarding your personal data:
How to Exercise Your Rights
Email: privacy@eridejunction.com
Post: Data Protection, eRIDEJUNCTION, Unit 52 Bizspace Business Park, Kings Road, Tyseley, Birmingham, B11 2AL
We will respond within 30 days. We may ask you to verify your identity before processing your request.
EU customers: You also have the right to lodge a complaint with your local data protection authority. A full list of EU supervisory authorities is available at edpb.europa.eu.
8. Data Security
We take the security of your personal data seriously. Our security measures include:
- SSL encryption on all pages of our website
- Secure payment processing — full card details are never stored by us
- Access controls limiting who within our team can access personal data
- Regular review of our data handling practices
While we take all reasonable steps to protect your data, no internet transmission is 100% secure. Any transmission is at your own risk. Once we receive your data, we apply strict security procedures to protect it.
If you have been issued a password to access your account, you are responsible for keeping it confidential. Please do not share it with anyone.
9. Cookies
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function correctly, remember your preferences, and collect analytics and advertising data.
What Cookies We Use
We use four categories of cookies:
These are essential for the website to work. They enable functions like adding items to your basket, completing checkout, and logging into your account. These cookies cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| Shopify session cookies | Shopping cart and checkout functionality | Session / 2 weeks |
| Security cookies | Fraud prevention and authentication | Session |
These remember your preferences to improve your experience.
| Cookie | Purpose | Duration |
|---|---|---|
| Currency / language preference | Remembers your display settings | 1 year |
| Recently viewed products | Shows your browsing history on site | 30 days |
These help us understand how visitors use our site so we can improve it. They collect anonymised data.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _gid | Google Analytics | Pages visited, traffic source, session data | 2 years / 24 hours |
| _fbp | Facebook (Meta) | Browsing behaviour for analytics | 3 months |
These are used to show you relevant ads on Google, Facebook, and TikTok, and to measure the effectiveness of our advertising.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Google Ads (_gcl_au) | Ad conversion tracking and retargeting | 90 days | |
| Facebook Pixel (_fbp) | Meta | Ad retargeting and conversion tracking | 3 months |
| TikTok Pixel (ttclid) | TikTok | Ad retargeting and conversion tracking | 30 days |
Managing Your Cookie Preferences
When you first visit our website, you will be shown a cookie consent banner. You can choose which categories of cookies to accept or decline. You can change your preferences at any time by clicking “Cookie Settings” in the footer of our website.
You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For guidance visit aboutcookies.org.
Opting out of advertising cookies:
- Google: adssettings.google.com
- Facebook: facebook.com/adpreferences
- TikTok: TikTok app → Settings → Ads → Ad Personalisation
10. Marketing Communications
We will only send you marketing emails if you have explicitly opted in to receive them. Every marketing email we send includes an unsubscribe link. You can also opt out at any time by:
- Clicking “Unsubscribe” in any email
- Emailing privacy@eridejunction.com
- Updating your preferences in your account
Once you unsubscribe, we will remove you from our marketing list within 5 working days. Unsubscribing from marketing does not affect transactional emails such as order confirmations and dispatch notifications — these are necessary to fulfil your contract with us.
Our email marketing is managed through Omnisend. Your name and email address are stored on Omnisend’s platform. Omnisend will not use your data for its own purposes. For more information see Omnisend’s Privacy Policy.
11. Children’s Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected data from a child, please contact us at privacy@eridejunction.com and we will delete it promptly.
12. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and this policy does not apply to them. We encourage you to read the privacy policy of any website you visit.
13. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by email (where we hold your email address) or by posting a prominent notice on our website. The date at the top of this page shows when the policy was last updated. We recommend reviewing this page periodically.
14. Complaints and Concerns
If you have a concern about how we handle your personal data, please contact us first — we will do our best to resolve it quickly.
Email: privacy@eridejunction.com
Post: Data Protection, eRIDEJUNCTION, Unit 52 Bizspace Business Park, Kings Road, Tyseley, Birmingham, B11 2AL
If you remain unsatisfied after contacting us, you have the right to lodge a complaint with the relevant supervisory authority:
UK customers — Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113
Web: ico.org.uk/concerns
EU customers
Contact your national data protection authority. A full list is available at edpb.europa.eu.
15. Contact
For any questions, requests, or concerns regarding this policy:
eRIDEJUNCTION — Data Protection
Email: privacy@eridejunction.com
Phone: 0121 724 0393
Post: Unit 52 Bizspace Business Park, Kings Road, Tyseley, Birmingham, B11 2AL
Streamline Trading Limited t/a eRIDEJUNCTION — Company No. 12547726 — April 2026